f**k work misery

f**k work misery

I’m the mofo cofo (COO + CFO)

79% of Global employees are disengaged at work. 40% report daily stress and 23% sadness. That’s not ok.

Work-related misery costs lives, relationships, and livelihoods.

I’m fighting for a happier working-world.

A world where people stop wasting their lives hating their jobs.

My Mission… To break talented humans out of work misery by…

🧨 Unleashing dormant entrepreneurs - arming them with the clarity, tools, and confidence to build what they've been dreaming about for too long

🦸‍♀️ Reigniting purpose and fulfilment - helping them do work that actually matters (to them)

🛠️ Fixing the messy stuff - clearing the chaos, stress and stuckness that’s been killing their momentum or their business’

origin story

For years, Will was stuck: working too hard on the wrong things, watching his confidence fade. The stress seeped into every part of life - family, friends, and himself.

On paper, his career looked great. But too often, he was in roles that didn’t fit. Not bad companies or bad people - just work that didn’t align with his passions or purpose. No amount of effort could fill that gap.

Over time, self-doubt crept in, the work suffered, and things got dark - dangerously miserable, in fact.

Then the MOFO COFO appeared.

The MOFO COFO helped Will rediscover his value, own his strengths, forgive the mistakes, and focus on the work that truly energised him.

And when he looked in the mirror, he realised: he’d been The MOFO COFO all along.

Now, Will’s doing work he loves - and saving time to don the cape and help others find that same clarity.

Because life’s too short for work misery.

sound familiar? The MOFO COFO CAN HELP

  • 20+ Years experience across startup, venture capital, consulting and charity

    Battle-tested tools, bold frameworks, and hard-won wisdom — forged in Will’s own work life and shaped through experiences with coaching and therapy — now wielded by The MOFO COFO to help you find purpose and smash through work problems.

they called, the mofo cofo answered

"Will is the difference between us drifting as a small organisation and actually stepping Up with the big boys… and, yeah, I just feel really excited for that.."

Coaching & COO / CFO Advisory - Founder / CEO, Mental Health Charity

"Will’s coaching is like a massage for my brain. he’s helped me to think differently, recognise what’s important and have a plan to focus on that."

Coaching - Corporate Marketing Exec breaking free with their own startup

break free with me.

Message me for your free 1:1 - let’s talk about how The MOFO COFO can help you break free and move forward.

mission intel (FAQS)

  • I offer a range of packages tailored to where you’re at and where you want to go.

    Most folks start with a 6-session bundle - a high-impact sprint (best used over 8 - 10 weeks but valid for 6 months). It’s designed to give you momentum, clarity, and serious movement.

    A single deep-dive session costs £250 with discounts available for weekly and monthly subscriptions.

  • Before we suit up, we start with a free consultation - a no-pressure call to explore your goals, your challenges, and whether we’re the right fit to tackle them together.

    This is your space to lay it all out and to ask any questions you have.

    If we click, we move forward and I’ll share a tailored proposal and pricing/package recommendation. If not, you still walk away with insight.

  • Like any good mission, the timeline depends on the objective.

    Some challenges can be handled in a few high-impact sessions - quick, focused, and done. Others need a longer arc.

    My most popular option - the 6-session bundle - is built to generate momentum, clarity, and serious forward motion. It’s best delivered over 6–12 weeks, but you’ve got up to 6 months to complete it.

    And then there are the heroes who stick around.

    Some clients choose to keep me on as their sidekick - showing up weekly, fortnightly or monthly to battle work-misery and build something bold, one win at a time. That’s what subscriptions are for: ongoing support until the good fight is won.

  • We’ll work together in one of two ways - or both:

    1. To help you define what meaningful work looks like for you

    2. To fix the stuff that’s making your current work feel miserable

    What you’ll leave with depends on your mission, but often includes:

    • Clear strategies for your business or career

    • A focused plan to guide your next moves

    • Tools like financial models, frameworks, and decision maps

    And above all, clarity, momentum, and direction

    This isn’t coaching for coaching’s sake. It’s practical, purposeful, and built to get you moving.

  • Most sessions happen virtually - camera on or off, your call.

    But if you’re in London and it fits the mission, The MoFo COFO is up for walking talks, coffee chats, or a good old-fashioned pub session.

    Because sometimes, the best breakthroughs don’t happen behind a desk.

  • I meet too many talented people stuck in jobs they hate - while sitting on business ideas they love.

    They’re not lacking ambition. They’re just missing the right tools, confidence, and clarity to make the leap.

    That’s where I come in.

    I draw on what I’ve learned from scaling startups, advising founders, and working deep inside the VC world.

    I help people shape bold ideas into solid ventures - with strategy that wows, plans that deliver, and operations built to scale.

    If you're sitting on a business dream, let's wake it up.

  • I spent two years as COO and then CSO at CALM - the Campaign Against Living Miserably, a leading suicide prevention charity. I saw firsthand what drives people to the edge and what can pull them back.

    Now, I help people dismantle the misery linked to their work - the stuckness, the stress, the slow-drip soul-leak that so many just tolerate.

    I draw on tools I’ve picked up across a whole working life:

    → Strategy, operations, leadership

    → Coaching and therapy

    → Personal experience in the trenches

    I use frameworks built to help people:

    • Find purpose

    • Plan meaningful lives and careers

    • Make hard decisions

    • Focus on what actually matters

    If you’re ready to do the work that works for you - I’ve got you.

  • I bring deep experience in operations, finance, and strategy, with broad exposure across the startup and scaleup jungle.

    Here’s where I shine:

    • Strategy & Planning – clarity, direction, and an actual plan

    • Financial Strategy & Modelling – from big-picture vision to gritty spreadsheets

    • Operational Fixes – untangling chaos, unlocking efficiency

    • Growth & Investment Advice – making bold moves with confidence

    If it’s messy, complex, or mission-critical - I’m probably the COFO you want in your corner.

  • If you’re raising, I can help you do it right.

    I’ve raised capital inside startups, coached founders through the process, and sat on the other side of the table in VC. I love helping build a compelling investment story and the solid operational foundations that make it real.

    What I can help with:

    • Investment strategy

    • Pitch decks & memos that actually land

    • Financial modelling to back the story

    • Bulletproof ops to inspire confidence

    One caveat:

    I won’t make intros to investors. Not because I can’t but because I don’t play the shady middleman game. That world’s crawling with super-villains. I stay on the side of the founders.

    If you’re ready to raise with clarity, credibility and purpose that’s a mission I can help with.